Choosing the right copier can be the difference between running a successful business and joining the ranks of new companies which fail to celebrate their second anniversary. It's the single largest piece of equipment you'll purchase or lease. You want to make sure the cost is justified by the number of clicks you will run through the machine in a given month. Moreover, improper equipment can lead to losing out on jobs you should have won. Before you select a copier for your shop, keep the following in mind:
What jobs will you be using the copier for?
Break down the percentages of business you expect to do with regard to marketing pieces and commercial work (ie. brochures, posters, or postcards).
How much space do you have available?
What is the volume that you expect to do on a copier, in your lowest month and highest month?
What percentage of your business will be in color and what will be in black and white?
Finally, what is your budget?
Ultimately, let your business dictate the copier you need. Don't try and model your business around the copier you have purchased. For sound advice and a trusted partner, consider JJ Bender for your copier needs.
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