The challenge for owners of a Xerox iGen3 or Xerox 6060 is how to take advantage of the power offered by a high volume, digital copier in reaching out to potential print clients. The goals are two-fold, discover cost savings and drive revenue growth.
George Linkletter, a columnist for Output Links, addressed an innovative new process earlier this year in a piece on customer communication that can be found here. Linkletter writes about all-in-one pieces, in which a direct mail piece is also the envelope. The fully customizable product is a solid example of the power of variable data printing. With the color envelope, commercial printers can offer a cost effective and unique product to customers.
The key to selling variable data printing is to create distinct products that show clear savings to clients and are eye catching. Take advantage of the power of high speed, color digital duplicators with quicker turnaround and a higher level of individualized service.
If you're considering a Xerox iGen3 or need advice on variable data printing, please consider talking to JJ Bender.
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